Digital Marketing Courses
Digital Marketing: Introduction
- What is Digital Marketing ?
- Why is it important to “Go Digital” ?
Digital Marketing: Strategy
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6 Steps for an Effective Digital Marketing Strategy.
- Analyse your objective
- Set your Key Performance Indicators
- Analyse and update the strategies
- Customise your language
- Resource management and budgeting
- Make a plan
Digital Skills: Stages Of Planning
Which are the appropriate channels?
- Search Engine Optimization (SEO)
- Content marketing
- Social Media Marketing (SMM)
- Display advertising and Paid Ads
Search Engine Optimization (SEO)
- Definition
- Tactics & Methods
- Keywords and Tags
- Content Strategy
- Link Building
- Mobile Optimization or Voice Search Optimization
Social Media Marketing (SMM)
- Social networking (Facebook, LinkedIn, etc.)
- Microblogging (Blogger, Twitter, Tumblr)
- Photo sharing (Instagram, Snapchat, Pinterest)
- Video sharing (YouTube, Facebook Live, Instagram, etc.)
Content marketing
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
Display advertising and Paid Ads
- Google Ads
- Social media Ads
- PPC
- Video Ads and Marketing
What are the benefits Of Digital Marketing?
- Global reach
- Cost-Efficient
- Trackable and Measurable results
- Data and results are recorded
